Welcome
A Brief Intro
As the Founder and Director, I have dedicated my career to transforming sports structures through education, governance, and sustainable talent development. With over two decades of experience across the Fédération Internationale de Football Association (FIFA), the Confederation of African Football (CAF), the Football Kenya Federation (FKF), and global networks, I have witnessed firsthand the power of sport as a catalyst for socio-economic change.
We welcome collaboration with organisations that share our commitment to professional excellence, inclusion and measurable development through sport.
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Claims of duty
Certain circumstances seds owing to the claims duty ourighteous indignation and so beguiled.
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Value Proposition
To be a trusted African sports management and football development partner, recognised for creating sustainable pathways from local participation to global opportunity.
Michael Amenga, Director, MAO Sports Management Ltd.
Our Vision
To be a trusted African sports management and football development partner, recognized for creating sustainable pathways from local participation to global opportunity.
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Our Mission
To design and deliver professional, inclusive and measurable sports solutions that develop people, strengthen institutions and connect African talent with opportunity.
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Value Proposition
To be a trusted African sports management and football development partner, recognised for creating sustainable pathways from local participation to global opportunity.
Services
What We Do
At MAO Sports Management Limited, we have six (6) major pillars of services
Athlete Career Management & Football Representation
We support athletes to make informed, ethical and sustainable career decisions.
- Career planning, personal development and education support.
- Trials, placement and opportunity coordination.
- Personal branding, media readiness and sponsorship support.
- Financial literacy and transition planning.
- Access to appropriately licensed football agents and qualified legal or financial professionals where regulated advice is required.
Technical Development & Coach Education
We help football organisations and education partners strengthen technical standards, learning systems and competition environments.
- Coach-education programme support, mentoring and educator development.
- Curriculum, pathway and learning-resource review.
- Technical audits, needs assessments and implementation plans.
- League and competition-development frameworks.
- Technical study, match analysis and knowledge-transfer support.
Partnerships, Sponsorship & Social Impact Activation
We help partners build credible sport-based initiatives that align brand value, community need and measurable outcomes.
- Partnership and sponsorship concept development.
- CSR and ESG-aligned football programmes.
- Rights, visibility and activation planning.
- Impact communication, reporting and stakeholder engagement.
- Multi-sector collaboration with schools, federations, clubs and development organisations.
Youth, Academy & Talent Development
We design age-appropriate environments that connect participation, education, performance and long-term player progression.
- School, community and private academy programme design.
- Development frameworks for U7-U20 age groups.
- Talent identification, monitoring and individual development planning.
- Girls’ and women’s football development.
- Coach deployment, quality assurance and parent engagement.
Sports Strategy, Governance & Institutional Advisory
We assist organisations to translate strategic ambition into practical, accountable football-development systems.
- Technical strategies, departmental plans and operating frameworks.
- Coach-education, youth, academy and competition policies.
- Organisational capacity reviews and reform support.
- Monitoring, evaluation, learning and reporting frameworks.
- Safeguarding, risk and implementation planning.
Camps, Events & International Exchanges
We plan and coordinate high-quality football experiences that combine technical development, learning, cultural exchange and partner visibility.
- Training camps, tournaments, clinics and football festivals.
- International Academy exchanges and study visits.
- Technical programming, delegation coordination and logistics support.
- Sponsorship activation, communications and stakeholder management.
- Post-event evaluation and legacy planning.
Sustainability and Impact
At MAO Sports Management, sustainability is not an afterthought; it is embedded in our operations and partnerships. We align our strategy with the United Nations Sustainable Development Goals (SDGs).
Feel Free To Join Our
Partners & Programs
Case Study
Pathway to Success
One of our standout success stories is Jazz Mwelu, who progressed through our structured academy program at Sabis International School. Under MAO’s coaching, mentorship, and talent-development framework, Jazz demonstrated exceptional technical and mental growth.
In 2024, Jazz secured placement at the Gredos Sports Academy in Spain, marking a significant step toward an international football career. This achievement reflects MAO’s commitment to ensuring that talented young athletes
receive elite training opportunities, global exposure, and career-advancing pathways.
Jazz’s journey demonstrates the effectiveness of our developmental model and the potential of African players when placed in the right environment.
Find Out Our
Insights & Intelligence
POSTED BY
MAO Sports
October 11, 2026
MAO Sports Management Director Shares Football Moments with FIFA/CAF Leadership and African Football Legends
POSTED BY
MAO Sports
POSTED BY
MAO Sports
August 29, 2026
MAO Sports Management Congratulates Coach Jackline Juma on CECAFA Women’s U20 Technical Study Group Appointment.
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